BIC DezMax Scholarship

BIC’s DezMax Scholarship is awarded annually to BIC students who embody the cause-driven character of BIC student Desmond Maxwell. Dez died a few months before graduating with BIC’s inaugural class of 2015. It is in his memory that we award
this to at least one student every year.

2026 Scholarship
In 2026, BIC will award up to $2,500 to a BIC student/s who most successfully creates a communications-based solution to a societal problem and whose submission embodies the spirit of Dez, a Harlem native, proud Marine, and CCNY alum.

Criteria
Students currently enrolled in the MPS program in Branding + Integrated Communications (BIC) may apply if they meet the following criteria:

• Demonstrated academic excellence (3.5 GPA).
• Evidence of serious personal dedication to chosen cause and/or a proven
• record of leadership shown in and outside of the classroom.

Eligible students should submit:
A short deck and a recorded pitch presentation (under 8 minutes) of their communications-based solution that makes the case for why this product/service/mission has value. Include traditional elements of a pitch deck (including research, strategic goals,
and concrete product proposal showing how you will make this idea happen.

Originality is key
The proposal must be original to you. It’s okay to submit an idea that was geminated in a class, with a team, or for another competition, but it must then be more fully developed exclusively by the individual applying for the scholarship. In other words, it must be
a passion project that is “OWNABLE” to you.

Winners
Winners will be chosen by a panel of professors and industry execs. Finalists may be called on to present in person or over zoom and answer questions from the panel.